True Wireless earbuds are the most popular boAt in India
There is nothing new to say about the popularity of True Wireless Earbuds (TWS) in India. Due to the demand, smartphone and audio product manufacturers are coming to this country with new features and earbuds of different ranges. But do you know which brand of earbuds are the best selling in India right now? According to market research firm Counterpoint, boAt sold the most earbuds in the third quarter of 2020. Then there are Xiaomi and Realme. Xiaomi’s Redmi Earbuds 2C has been named the best-selling earbud this quarter. In addition to these three companies, JBL and Apple are also in the top five. According to Counterpoint, TWS sales in this quarter increased by 623 percent compared to last year.
BoAt has become the number one brand by launching new devices in different ranges in the quarter under discussion. Their market share is 16 percent. Incidentally, the boAt Airdopes 441 is one of the bestselling models. It ranks second in terms of model shipments. The boAt Airdopes 441 is a waterproof earbud and its sound quality is also quite good. It also has USB Type C charging and 25 hours of battery life.
Xiaomi ranks second among the brands. Their market share is 16%. The Redmi Earbuds 2C is their top-selling model this quarter. It costs only 1299 rupees. However, in the promotional offer, it is available at 999 rupees. This model was launched in September. Within days of launch, it became a bestselling model.
Realme, in third place, has a market share of 12%. According to Counterpoint, Realm did not launch any new products in this quarter. Note that the company’s bestselling earbud models Realme Buds Q and Realme Buds Air Neo are ranked third and fourth in the list of overall top-selling models.