his time previous yr, no a single could have imagined that a world wide pandemic would switch our lives upside down. But whilst 2020 has analyzed us in so many techniques, it has also sparked amazing times of neighborhood and generosity. We’ve found that very first-hand on TikTok, and all through this difficult interval, we are humbled to have been equipped to offer a house for people today to occur alongside one another and uncover times of a lot-necessary reduction and pleasure.
For the duration of this calendar year, we have seen healthcare experts working with TikTok to share suggestions on how to continue to be secure. We have noticed the TikTok neighborhood rejoice and thank healthcare employees. We’ve been entertained by the at any time-additional resourceful portrayals of existence in lockdown with #BoredInTheHouse and observing countrywide treasure Dame Judi Dench bust the most current dance moves with her grandson, alongside with so a lot of other TikTok families. And from this 7 days, households can enjoy the greatest of TikTok with each other with the new TikTok Tv app on Samsung TVs.
This time past yr, I was supplying my to start with interview as TikTok UK’s newly appointed general supervisor, conversing about the TikTok creators and developments that had stood out in 2019. Twelve months afterwards, and I am astounded by how a great deal our group has developed, with far more than 100m monthly lively people throughout Europe, and the sheer range of information on our system. For me, 2020 has been the 12 months when TikTok has woven alone into Britain’s cultural cloth of London and the Uk.
Looking as a result of this year’s TikTok 100 – the listing of creators and tendencies that have entertained, comforted and educated tens of millions of persons – is all the proof you will need that TikTok is the place in which nearly anything and any individual can go viral.
Topping the checklist of our most considered video clips is a lion parading through a safari, exhibiting that the king of cats nonetheless procedures although in next area Ben and Kexia handle us to a quarantine basic with an extraordinary domino train. Londoners feature on the checklist too, with inspiring content material creator such as Ehiz Ufua and Munya Chawawa, as perfectly as Jeremy Lynch and soccer freestyler Lia Lewis earning legions of supporters with their skill and creativity.
The TikTok 100 also addresses the tunes hits that you listened to initial on TikTok, from US artists like Doja Cat and Megan Thee Stallion to up-and-coming artists like JAWSH685 and Benee, displaying that TikTok is the new household of music discovery.
Higher than all, the TikTok 100 proves that creators are the lifeblood of our system. It’s why, by way of our European Creator Fund, we’ve dedicated to make investments far more than £200m more than the upcoming three years to assist talented people today who are applying TikTok as a springboard for their careers. This fund is just one of the means in which we are supporting creativity in the British isles – for example, we are also partnering with the Night Normal to uncover future expertise in the theatre and assistance them to kickstart their careers with a star-studded mentoring programme and economical assist.
In 2021, we’ll go on to winner varied voices in our neighborhood, just as we did through Black Background Thirty day period and Delight this 12 months, and guarantee that TikTok is a position where by anybody, no subject who they are, can experience absolutely free to specific by themselves. I’m very pleased that among our TikTok 100, we have sturdy voices of improve, like @Nikkililly, @cheethamswithdreams and @thisistrippyhippy who use TikTok to increase awareness about equality and disability rights, as very well as sharing their have everyday living activities.
The creativeness we see each working day on TikTok hinges on the operate we do on security. Around the previous yr, we have launched options like Household Pairing for dad and mom and teenagers to take care of their TikTok encounter, disabled direct messaging for under 16s, hired 1000’s of security professionals and established a have faith in and security hub in Dublin. When it will come to protection, there is no end line, and we’ll carry on to invest at scale to preserve our neighborhood safe.
Our TikTok 100 has shown we are a nation of creators that, even in the darkest hours, is able of bringing pleasure to tens of millions throughout London, the British isles and over and above. I can not wait to see what our 2021 TikTok 100 listing will element, and in the meantime, I want to would like our neighborhood a joyous festive season and to thank them wholeheartedly for every thing they do, for the reason that devoid of them TikTok would not be what it is today.