Record smartphone sales in India in October too, shipping is 2.1 million phones
At present, smartphones have become an important part of our lives. On top of that, the use of smartphones has further increased in the global epidemic situation this year. As a result, the sales rate of smartphones has also increased. According to a recent report by IDC, the International Data Corporation, about 21 million (210 million) smartphone units were shipped to the Indian market last October, up 42% YoY (year-on-year) from other years.
According to IDC, this record of smartphone sales in India was set in the third quarter of this year and this growth is due to online sales organized by various e-commerce platforms. Compared to other years, the sales of smartphones in October this year have increased so much, although it is the second month of 2020 that record-breaking smartphones have been sold. Exactly one month ago, in September, the highest number of smartphones (about 23 million units) was shipped – the report says.
In this case, the volume of shares in online channels increased by 51% (YYY increased by 53%). Offline channels are not far behind either, with these platforms reportedly experiencing 33% YOY growth.
Speaking of the role of brands in this growth in smartphone sales, Xiaomi, Vivo and Samsung have been seen to dominate the midrange smartphone segment with their models like Redmi 9, Note 9 or Vivo Y20. YOY growth in this segment is 70%. On the other hand, there has been a massive shipment of devices like iPhone XR, iPhone 11 and OnePlus 8 in the premium segment.
Xiaomi topped the Indian smartphone market at the end of the year, followed by Samsung. It is followed by Vivo, Realme and Oppo – the top sellers in the market. In terms of online channels, Xiaomi occupies 34 out of 50 channels. Speaking of offline channels, Vivo has managed to hold 44 out of 50 channels.
The report says that between October and Diwali, urban areas saw a 36% YOY growth. In big cities like New Delhi, Mumbai, Bangalore, Chennai and Kolkata, smartphone sales have increased by 50%. These cities account for 25% of the domestic smartphone market. The top 50 cities in India are said to have contributed 55% to this record of smartphone sales. However, areas like Jaipur, Gurgaon, Chandigarh, Lucknow, Bhopal and Coimbatore have also registered 50% YOY growth. In that case, there are some problems related to the delivery service, but the smartphone has been sold in large numbers through the online medium.