If you watched the 2021 Super Bowl, you almost certainly saw some nonsensical commercials showing off yet another high-profile streaming service:. But a lot of the characters and shows featured in the spots, particularly Star Trek, already has a home on CBS All Access. What’s the deal?
What you’re seeing isn’t the dropping of one service and the launch of another, but rather the gradual transition into a new bit of branding. Paramount+ has been in the works ever since the mega-media merger of CBS and Viacom in 2019. The new combined ViacomCBS media empire owns a ton of brands, including CBS Television, Paramount Pictures, MTV, Nickelodeon, Comedy Central, BET, and a lot of more scattered properties.
This is actually the third time the two companies have reformed after being split apart: The original Columbia Broadcasting System renamed itself to Viacom in 1970, after which it spun off CBS television into its own company. After buying both Paramount and MTV, among others, Viacom reacquired the CBS TV empire in 1999. The companies were broken up again in 2006, both still operating under parent company National Amusements. After a lot of boardroom intrigue, the companies remerged in 2019. Corporate M&A history gets weird sometimes.
A resurgent ViacomCBS is teaming up to fight growing consolidation in the streaming market following the Disney-Fox merger, and Warner Media’s massive push with HBO Max. Paramount+, the new name for CBS All Access and a host of new streaming content, is the result.
and various media reports, the upcoming library includes:
- Three new Star Trek series: Strange New Worlds and Section 31, and an animated show for children, Prodigy.
- The Spongebob Movie: Sponge on the Run, a new animated movie available on launch day (previously unavailable in the U.S.)
- Kamp Koral: SpongeBob’s Under Years, an animated prequel series
- 8 Fights, a documentary series on Muhammad Ali
- A reboot of iCarly
- A new Flashdance TV series
- For Heaven’s Sake, a comedic true crime series
- A reboot of The Game series from BET
- Girls With Guns, a new series from Ridley Scott
- Grease: Rise of the Pink Ladies, a period comedy
- Guilty Party, a dark comedy series
- Happy Face, a thriller show
- The Harper House, an animated comedy series
- Lioness, a thriller series
- The Man Who Fell to Earth, a sci-fi series based on a classic novel
- Mercy House, an adaptation of a thriller novel
- MTV’s Behind the Music: The Top 40
- The Multivorce, an animated sci-fi comedy
- The Offer, a drama miniseries
- The Real Criminal Minds, a true crime documentary series
- Remote, a workplace comedy
- Twenty Four Seven, a thriller series
- Y: 1883, a prequel to Yellowstone
- You’re Killing Me, a supernatural comedy-drama
It isn’t clear which new Paramount movies will come to the service, or how fast, considering the ever-evolving nature of the COVID-19 pandemic. Warner Bros. has promised all of its 2021 releases for, while Disney has released some movies on Disney+ for free, . At the moment is the only major release to hit Paramount+, after a long-delayed theatrical release in the US.
- iOS and iPad OS
- Apple TV
- Amazon Fire TV, Fire tablets
- Android TV
- Portal TV
- Smart TV platforms from Samsung, LG, Vizio, and Xfinity
And naturally, Paramount+ will be available from standard web browsers on Windows, MacOS, Chrome OS, and Linux by visiting.