Ryanair has signed a partnership with the Greek Nationwide Tourism Organisation (GNTO) in a bid to enhance the hospitality restoration in the state.
The lower-cost carrier and the GNTO will partner in a joint communications marketing campaign with the intention of strengthening the positioning of the Hellenic place as a vacationer hub in the British, German and Italian markets.
The campaign – ‘All you want is Greece’ – will market the Greek Islands as a have to vacation spot for a summertime getaway through Ryanair’s owned channels as nicely as exterior digital platforms.
Ryanair director of advertising and marketing, Dara Brady, stated: “We are delighted to lover with the GNTO and do the job collectively to rebuild Greece’s major tourism business.
“We have appreciably increased connectivity to/from the Greek Islands with new routes and added frequencies from all across Europe.
“This partnership will boost the wonders of this lovely location and spotlight just about every of Ryanair’s routes to the Islands, which have confirmed to be a distinct favorite among the our consumers.
“Europeans can now delight in a well-deserved solar break travelling on the least expensive fares to the likes of Mykonos, Santorini, Chania, Kos and Rhodes.”
Famous for their wonderful shorelines, very clear-blue waters, extraordinary sunsets, historic temples and mouth-watering food – the campaign is positive to draw in several holidaymakers eager to get pleasure from a extensive-awaited sun break.