Dubai Tourism has launched a new world wide marketing campaign, Dubai Presents featuring Hollywood stars Jessica Alba and Zac Efron.
The marketing campaign invites world-wide travellers, expertise seekers, storytellers and inventive creators to place on their own in the photograph, create their personal script and look in their quite personal cinematic adventure, with breath-getting places delivering the best backdrop.
Filmed by Administrators Guild award-successful director Craig Gillespie, the campaign functions a series of six quick trailer movies across various genres, with every one particular using viewers on a captivating journey across the town.
Kicking-off with the substantial adrenaline spy motion genre, the marketing campaign will also see Alba and Efron in a collection of trailers throughout multiple genres launching in sequence above a time period of four months.
As Dubai carries on to continue to keep its doorways open to world-wide markets, the metropolis is all set to welcome readers and provider the surging desire for high quality holidays complete with journey, romance and lifestyle.
Dubai Tourism has ongoing to connect with audiences in critical intercontinental marketplaces to maintain the town top-of-mind between travellers.
Issam Kazim, main executive of Dubai Corporation for Tourism & Commerce Marketing (Dubai Tourism), explained: “We are thrilled to be launching our new Dubai Provides marketing campaign.
“Through the series of trailers, we share a cinematic overview of the city’s spots, majestic landscapes, prosperous lifestyle and diversity, inviting travellers from all-around the entire world to take a look at Dubai to make their pretty own epic experience.
“With this most recent generation, we just take location storytelling to a new degree, showcasing Dubai as a metropolis that celebrates the cultures of over 200 nationalities and delivers a range of diverse ordeals for the full spouse and children, further reinforcing its profile as the most effective place in the earth to dwell in, do the job and visit.
Developed to be a 360 worldwide marketing campaign, Dubai Provides will be introduced across 27 international markets.
In the Uk, the campaign will surface throughout channels together with Television, out-of-dwelling, more than-the-top rated, cinema, electronic and social.
In addition to the six movie star-led trailers, the campaign also options a collection of teaser assets to highlight gastronomy, character, active and self-indulgent holiday seasons in Dubai.
Dubai lately marked one calendar year given that its reopening in July, with info from Dubai Tourism highlighting that the metropolis welcomed a 3.7 million right away people of which 194,000 people were from the British isles all through the 11-month period of time from July to May possibly 2021.
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