Facebook and Instagram are two of the most popular social media platforms for Indians. These two platforms have the advantage of using filta when sharing photos or videos. Over the past few years, the trend of using effects or filters to update their own stories has gained popularity. And this is why Facebook regularly adds various timely effects or filters to their platform. Recently, keeping in mind the Indian cricket fans, the American social media company has appeared with the digital avatar of Virat Kohli before the Australia series.
Who doesn’t know about the cricket frenzy in the Indian subcontinent. Here cricket is the name of a different religion. With that in mind, Facebook today announced the upcoming Augmented Reality incarnation of Indian cricket captain Virat Kohli. This incarnation is coming on both Facebook and Instagram platforms.
This AR effect of Facebook is also called innovation: Bat Talks for India. This new AR filter will bring back memories of Kohli’s remarkable century against Australia two years ago. The above two social media users will also have the opportunity to use this filter in their photos and videos.
Facebook also announced today that it is partnering with Sportsmania to bring these 3D AR effect-based filters to customers. By using this filter in Facebook and Instagram stories, Indian cricket, especially Kohli’s fans, will be able to show their support for their favorite team and favorite player very easily.
How to find this effect?
Instagram users can easily access this filter on Virat Kohli’s profile in the Effects tab. They will also find this effect in the effects tray of the Instagram camera. All you have to do is open the Instagram camera and tap on the effects icon, then swipe to the right to find the effect in question.
For Facebook users, however, the method is a little different. Virat Kohli will share the effect through a post from his own Facebook profile. Facebook users can easily use the filter from there.
Speaking about his digital avatar, Kohli said, “I am very happy to be associated with this Bat Talks for India filter on Facebook and to bring back to my fans one of the most memorable memories of my cricketing life.” I hope Indian cricket fans will also be happy with this new effect.