Journey’s Really don’t Cease Believin’ results in being 2nd-ever classic tune to achieve 1 billion Spotify streams

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ondon-detailed tracks expense fund, Hipgnosis, has disclosed Journey’s ‘Don’t Stop Believin’ has reached 1 billion streams on Spotify – a milestone only earlier accomplished by Queen’s Bohemian Rhapsody.

The FTSE-250 agency, which has lifted extra than £1 billion from investors because floating in 2018, co-owns the hit.

It comes soon after Fleetwood Mac and David Bowie registered between streaming’s major artists last yr, as products and services signed up file figures of in excess of-50s listeners.

Do not Cease Believin, which is the most streamed file on Spotify from the 1980s, also observed its listener numbers boosted right after the tune was parodied by YouTube stars LadBaby and their Will not Halt Me Eatin turned Britain’s 2020 Christmas Quantity 1.

Hipgnosis has been on a blockbuster obtaining spree this 12 months, snapping up legal rights from artists spanning the decades – from Michael Bublé albums to tunes by Neil Youthful, and Shakira’s complete 145-song back again catalogue.

The fund was introduced by marketplace heavyweight and previous supervisor to Beyoncé and Elton John, Merck Mercuriadis.

He pointed out that even The Beatles tunes have not strike 1 billion Spotify streams, and explained: “As streaming hits all-time highs, this demonstrates the enduring electricity of typical established songs and the public need for them.”