Domestic smartphone company Lava has started making smartphones of other brands besides its own. According to a report in the Economic Times, the Finnish company, Nokia has teamed up with Lava International for their smartphones in India. Not only that, the report claims that Motorola is also in talks with Lava to produce a smartphone worth about ১ 1 billion. In fact, Lava has shown interest in building a strong supply chain ecosystem and taking advantage of the government’s production-linked incentive scheme, the Economic Times reported.
Hari Om Rai, chairman and managing director of Lover, said, “We have plans to partner with companies that will share the supply chain. We will now make Nokia and Motorola smartphones. All Nokia phones will be made by Lava. We are connecting us with their supply chain. We will also be able to meet the PLI target for this year. ‘
But not just Nokia or Motorola, Lava said the country’s top telecom companies are also in talks with them to make phones. Talks with one of these companies have come a long way, they said. Airtel said a few months ago that they were planning to bring cheap 4G smartphones. As a result, after Lover’s statement, speculation is rising as to whether Airtel is talking to them.
The Government of India launched the Production Linked Incentive (PLI) scheme this year to further increase domestic production by reducing the relevant import levels. A total of sixteen global, domestic and electric component manufacturers were selected for this scheme. In addition to Micromax, Padget Electronics, UTL Neolyncs, Optiemus Electronics, Lava is now under the Government of India’s Production-Linked Incentive (PLI) scheme. As a result, if the company can meet the target of making smartphones this year, it will get a lot of incentives from the government. That is why they want to make different brands of smartphones.
However, not only in this country, Lava also works in contract manufacturing in foreign markets. Overseas clients include reputed companies like AT&T and General Electric. In the 2019-20 financial year, a large portion of Lover’s revenue of Rs 5,269 crore came from these foreign clients.