Lottery’s roots are burrowed deep in desi culture, and that’s especially evident in casino-friendly Goa. ENV Media, a media company engaged in lead generation and performance marketing within the iGaming industry, recently published a report that provides an overview of the casino communities in Goa—a state whose influence on gaming culture, tourism flows and governance spans across India.
Goans like their lottery games
The state of Goa may have been rapidly expanding its casino tourism, but the lottery proves to be the most popular form of gambling. According to the ENV Media report, lottery is “the most frequent form” of gambling in the state with 67.8% of survey respondents playing the game.
The findings underscore a glaring disparity in Goa’s bid for a casino-focused tourism: although the state has seen some casino successes in recent years, the privately-run gambling establishments in Goa are not that popular among locals.
“With age, Goans tend to play more lottery games,” ENV Media analysts said, adding that the game of Matka or Satta “had the highest frequency of all games played in Goa, with roughly 40% of players choosing the old-fashioned lottery from 1 to 3 times a week.”
“We need to keep in mind that Satta Matka is still illegal in Goa (just like the rest of India), yet it accounts for a considerable amount of the black gambling market in the state,” the report noted.
Goa can widen market base with shift to online lottery, casinos
Goa is one of the 13 states that allow and regulate government lotteries, alongside Arunachal Pradesh, Assam, Kerala, Madhya Pradesh, Maharashtra, Manipur, Meghalaya, Mizoram, Nagaland Punjab, Sikkim, and West Bengal. The Union Territory of Chandigarh has permitted the State Lottery of Punjab, as it is a joint capital of both Punjab and Haryana states.
The rapidly changing times, along with casinos closures and resident limitations brought about by the ongoing COVID-19 pandemic, has led to a shift in consumer habits—specifically towards digital. With India fast becoming a mobile first country, there is a huge potential for states like Goa to shift to online operations not just for lottery, but also for casinos that offers online roulette.
Segmented aggregate data from SevenJackpots’ online lottery page showed “that Goa has double proportional visibility compared to state size” accounting for more visitors than all of Northeastern states—Tripura, Meghalaya, Mizoram, Nagaland, and Arunachal Pradesh—combined. As analysts from SevenJackpots pointed out, “With casino closures and resident limitations, Goans are clearly looking for online alternatives.”
A separate ENV Media report on the India lottery market also highlighted Goa’s high adoption rates, comparing it to other developed markets like the United States, where lottery is also the most popular form of gambling.
“To this date, Goa has the highest per capita State Domestic Product (~USD 6345) and is among the best developed States in the Union. So it comes as no surprise that such high lottery adoption rates are seen in other emblematic markets—albeit much more sizable and developed—like the United States, where lottery is the most popular form of gambling, with as much as 49% of all adults reported buying lottery tickets,” according to ENV Media analysts.