TikTok Trend Month: how you can observe significant-identify designers live


ondon Manner Week kicks off nowadays but not as we know it. Pre-Covid, the intercontinental manner local community would have been descending on the historic footpaths of The Strand, in types to enthrall, excite and inspire.

Now this season’s autumn/wintertime 2021 manner line-up ​will be fully on the web. And our community on TikTok is all set to get included in the only way they know how – with refreshing originality and creative imagination, using inspiration from the fearless vogue minds we just cannot wait around to see throughout London Vogue Week.

Bridgerton-encouraged Regencycore

This will not be the very first time the TikTok group has influenced and sparked manner trends equally on and off-system. This year’s Bridgerton-encouraged #Regencycore aesthetic has led to TikTokers placing a 19th-century twist on their appears to be feel empire line attire, opulent accessories and intimate make-up. And in following a 12 months of hoodies and sweatpants, the TikTok local community is experimenting with corsets and corsages to florals and feathers.

2020’s enormous #cottagecore development was also a beacon of pleasure that saw TikTok design professionals celebrating rural lifestyle clad in floaty prairie attire and peasant blouses. And in a different throwback to iconic trend, we’re now looking at stars like Olly Alexander begin to provide again the 80s glam we had been lovingly reminded of in #ItsASin

Luxury brands have responded in variety by embracing what makes TikTok exceptional, forging authentic connections with the neighborhood by exhibiting the playful, spirited and joyous side of their brand name temperament.

Balmain livestream on TikTok

With his signature boldness and creativity Olivier Rousteing, the head of Balmain, offered the style house’s 75th anniversary assortment very last calendar year onboard a barge on the River Seine. Bolder continue to, the floating vogue magnificent was livestreamed on TikTok. And we’ll be back again yet again on 8 March to showcase his much-predicted collection on TikTok.

Gucci is building discussions

With a lot more than 985k followers on TikTok Gucci is transcending generations, opening two-way discussions with its lovers via hip and quirky videos. For the #GucciGift campaign the label’s versions ended up dancing by desks at retro place of work parties, and its #AccidentalInfluencer campaign attracted a staggering 2.5m views. In the meantime the TikTok group launched its individual #Guccimodelchallenge, involving creators exchanging strategies on how to design you like a Gucci product.

NEWGEN expertise programme

We appreciate web hosting these a breadth of originality on our platform, and we want to keep that momentum likely. Which is why we have turn out to be the principal lover of the British Vogue Council on its NEWGEN talent programme, making a bespoke programme of exercise for all NEWGEN recipients, which includes streaming aid of designer demonstrates, mentoring, masterclasses and digital assist. 

And for London Trend Week September 2021, we’ll also host a NEWGEN location with designer shows, hospitality and content material creation prospects.

But till then, we’re thrilled to see the TikTok local community come with each other to enjoy London Style 7 days from the virtual entrance row, and signing up for us for a #TikTokFashionMonth extravaganza. On your marks.